By telling our stories through our music and through our entire creative process, we’re able to connect to our fans and grow the LANCO community in a deeper way than we could have ever imagined.”Īll of these unique stories will live alongside the music-plus you’ll start to see them on Spotify’s many owned and operated playlists and editorial channels, creating a variety of new potential discovery moments for Spotify listeners. “Spotify RISE is helping us make that dream a reality. “When we were kids, putting together our first band and writing our first songs, our dream was to be able to eventually play them for people,” said LANCO’s lead singer Brandon Lancaster. Spotify will highlight one of the four emerging artists every two weeks in each artists’ bespoke multimedia RISE playlist, kicking off with country sensation LANCO. While the first season featured new favorites like Lauv and Trippie Redd, Spotify is now focusing on country band LANCO, R&B artist Jorja Smith, Latin singer Karol G, and indie artist Rex Orange County. To go further behind the scenes with emerging artists, Spotify is introducing the new wave of RISE, the artist development program that supports up-and-comers across genres and gives fans a glimpse inside their lives. ![]() Whether their struggle was real or if they were an overnight sensation, it’s the stories that truly bring the music to life. When you discover a new artist, you don’t just want to hear the song, you want to know everything-what their name means, where they’re from, how they started, what their process is like, which music they listen to.
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